Tulsa's Transformation: A New Paradigm for Economic Development

A Surprising Starting Point

My first trip to Tulsa in 2019 was an eye-opener. Expecting the usual economic development playbook - incubators, arts centers, and remote worker programs - I was instead greeted with a tour of Greenwood, the historic "Black Wall Street," and an early childhood development center. This unexpected focus on community, rather than simply attracting outside investment, hinted at a revolutionary approach.

The George Kaiser Family Foundation (GKFF), the driving force behind Tulsa's revitalization, wasn't simply following the traditional model. They were pioneering a new one, one that blended economic growth with community strengthening in a way I'd never witnessed before.

Bridging the Divide

This innovative approach bridges the gap between traditional "economic development" and "community development." It acknowledges that true economic progress must be inclusive and benefit all members of society, especially the most vulnerable.

GKFF recognized the paradox of pursuing growth for its own sake, a trend I explored in my 2017 book, The New Urban Crisis. The foundation aimed to build a more inclusive economy, avoiding the pitfalls of rising inequality and unaffordable housing that have plagued cities like New York, San Francisco, and even Sunbelt boomtowns.

From Oil Boom to Community-Focused Growth

Tulsa, a city built on oil, had seen its share of booms and busts. From its early days as a trading post in the 1820s through its rise as the "Oil Capital of the World," Tulsa's story has been one of fluctuating fortunes. By the turn of the 21st century, the city was struggling, facing layoffs and economic stagnation.

Yet, Tulsa possessed a unique asset - a rich history of philanthropy. It's this legacy, embodied by GKFF, that has fueled the city's remarkable turnaround. The foundation's commitment to early childhood development, born from George Kaiser's belief in addressing the root causes of poverty, became the cornerstone of its broader economic strategy.

Investing in Tulsa's Future

While GKFF initially focused on social programs like early childhood education and healthcare, it soon recognized the crucial link between social well-being and economic opportunity. This realization led to an expansion into traditional economic development initiatives, but with a distinct community focus.

From incubators and innovation labs to workforce training programs and strategic investments in key sectors, GKFF has worked to build a diverse and resilient economy. This has included fostering the city's tech scene, supporting its local university, and even leveraging its rich musical heritage to attract talent and businesses. Notably, the foundation's approach prioritizes inclusivity, aiming to extend opportunities to those often left behind.

Tulsa Remote: A Magnet for Talent

One of the most successful initiatives has been Tulsa Remote, a pioneering program that offers financial incentives and support services to attract remote workers to the city. While other cities followed suit during the pandemic, Tulsa's program stood out for its emphasis on community integration.

“Researchers found that when remote workers were paid to move to Tulsa, Okla., everyone came out ahead,” The New York Times reported. This influx of skilled workers has had a ripple effect, creating new local jobs, boosting the economy, and adding to Tulsa's vibrancy.

Beyond financial incentives, the program's success can be attributed to its focus on building community, connecting newcomers with locals, and encouraging their participation in civic life.

A Model for the Nation

Tulsa's story is one of resilience, innovation, and a deep commitment to community. It offers a compelling model for other cities, particularly those struggling with the challenges of deindustrialization, inequality, and a shrinking population.

As Timothy McNulty, a veteran of economic development, observed after a visit to Tulsa, "What they have done is amazing…They are reinventing economic development.” This reinvention is not about quick fixes or superficial solutions, but a fundamental rewiring of how we approach economic growth, ensuring that it serves the entire community.

Tulsa demonstrates that economic development can be a force for positive change, fostering not just prosperity, but also a stronger, more inclusive, and vibrant community.